AI Video Tools Displace Actors and Influencers in China
Artificial intelligence video tools are beginning to displace actors, influencers, and livestreamers across China according to a report by The Decoder. The shift follows the deployment of advanced video generation models capable of producing content faster and at a fraction of traditional costs. Data from the China Netcasting Services Association indicates that the vast majority of short dramas published during the first quarter of the year were generated using artificial intelligence.
According to experts cited by the Financial Times, producing one minute of synthetic video now costs between $90 and $120. This represents roughly ten percent of the expense required for human-led productions. Performers are increasingly facing pressure to digitize their voices and likenesses into proprietary tools before losing their positions, leading to a rise in labor disputes over the past few years.
Based on reporting by the-decoder.com.
